MARKETING IN TURISM

Pe 15 martie 2010 a avut loc la Londra Travel Marketing Awards, cel mai cunoscut eveniment ce recunoaste, la nivel mondial, excelenta in materie de marketing in industria turismului. Organizat de Chartered Institute of Marketing's Travel Industry Group, evenimentul are ca scop recunoasterea si cresterea standardelor de marketing in industria turismului. Cele 20 de categorii au inclus cea mai buna campanie de social media, cea mai buna brosura, cea mai buna campanie de PR precum si numeroase premii pentru diverse forme de advertising.

11 din cele 26 de premii din acest an au fost castigate de birouri de turism ce prezinta ce este nou si interesant la nivel local si au demonstrat ca pot realiza lucruri marete chiar si cu bugete mici. Iar marele castigator... a fost/este Tourism Queensland cu deja binecunoscuta campanie Best Job in the World.

Lista castigatorilor din aceasta a 37-a editie este:

MARKETING AWARDS

1. Best Use Of Affinity Marketing & Sponsorship
Winner - DK Eyewitness Travel with Photo Britain Competition (Silver Standard)

2. Best use of Viral Communication
Winner - SKV Communications for VisitBlackpool with J'aime La Tour (Gold Standard)

3. Best Field Marketing Campaign
Winner - Manchester Airports Group with Airport Angels (Silver Standard)

4. Best Use Of Social Media
Winner - CumminsNitro / Hills Balfour Synerg for Tourism Queensland with The Best Job In The World (Gold Standard)

5. Best Brochure
Winner - Front for Welcome To Yorkshire with Make Yorkshire Yours Magazine (Gold Standard)

6. Best Website
Winner - Milton Bayer Communications for Visit Britain with Family Fun (Silver Standard)

7. Best PR Tactical Campaign
Winner - CumminsNitro / Hills Balfour Synergy for Tourism Queensland with The Best Job In The World (Gold Standard)

8. Best PR Strategic Campaign
Winner - Mischief PR for BAA with A Week At The Airport: A Heathrow Diary (Gold Standard)

9. Best Use Of Direct Marketing (E-Mail)
Winner - Creatormail for TUI Travel UK With First Choice Weekly Engage And Follow Up (Gold Standard)

10. Best Use Of Direct Marketing (Mail)
Winner - Union Direct for VisitScotland with Winter White (Silver Standard)

11. Best Use Of Direct Marketing (Multi-Media)
Winner - Indicia for Tourism Ireland with Tales For The Constantly Curious (Silver Standard)

12. Best Use Of Pay Per Click
Joint Winner - iCrossing for BAA with Paid Search Campaign (Silver Standard)
Joint Winner - MediaVest for Europcar with In Shape For Summer (Silver Standard)

13. Best Use Of Search Engine Optimisation
Winner - Propellernet for Sovereign Luxury Holidays with The Flourishing Family Campaign (Silver Standard)

14. Most Innovative Marketing Award
Winner - Positive Digital for Royal Caribbean International with Cruise Compass Desktop Messenger (Gold Standard)

ADVERTISING AWARDS

1. Best Press Consumer Advertisement / Campaign
Winner - Designate for Neilson with Meet Someone New On Holiday - You (Silver Standard)

2. Best Business Advertisement / Campaign
Winner - DDB for Star Alliance with I've Earned It (Silver Standard)

3. Best Poster Advertisement / Campaign
Winner - The Saltmarsh Partnership and CGA Creative for Aruba Tourism Authority with Aroooh-Uba (Silver Standard)

4. Best Trade Media Advertisement / Campaign
Winner - Da Vinci Communications for Travel Counsellors with A Life In The Day (Silver Standard)

5. Most Creative Media Buy
Winner - Muse Advertising for Viking River Cruises with Exploring The World In Comfort (Bronze Standard)

6. Best Online Advertisement / Campaign
Winner - RMG Connect for Tourism Ireland with Go Where Ireland Takes You (Silver Standard)

7. Best Radio Advertisement / Campaign
Winner - JWT for Tourism Ireland with Choose Your Own Adventure (Silver Standard)

8. Best Budget TV Advertisement
Winner - Designate for P&O Ferries with You Deserve A Holiday (Silver Standard)

9. Best TV Advertisement / Campaign
Winner - Beattie McGuinness Bungay for Thomson Holidays/Staff with Built with You in Mind (Silver Standard)

CAMPAIGN AWARDS

1. Campaign Of The Year - Up To 250,000GBP
Winner - Global Radio and Manning Gottleib OMD for Lastminute.Com with When It's Gone It's Gone (Gold Standard)

2. Campaign Of The Year - Over 250,000GBP
Winner - Global Radio and Zenith Optimedia for British Airways with Travellers Tales (Silver Standard)

3.Integrated Campaign Of The Year
Winner - CumminsNitro / Hills Balfour Synergy for Tourism Queensland with The Best Job In The World (Gold Standard)